Outranking
About this tool
Name
Outranking
Category
toolsOutranking, at https://www.outranking.io/, is an AI-powered SEO content platform launched in 2021 by Pankil Shah and Alistair Rogers, aimed at marketers to create and optimize content for search rankings. Using GPT-4 and SERP analysis, it serves 12,000+ users (https://www.outranking.io/, Apr 2025). Its core features:
AI Content Generator: Creates SEO-optimized drafts;
SERP Analysis: Identifies keyword gaps from top pages;
Content Optimization: Scores content with 10+ SEO metrics;
Internal Linking: Suggests links using sitemap data;
Collaboration Tools: Integrates with Google Docs, WordPress.
Praised for speed (30% traffic increase, https://www.producthunt.com/), it offers a free demo and paid plans ($40/month+, https://www.outranking.io/). High costs and AI inaccuracies are criticized (https://www.trustpilot.com/).
How to use
Sign Up: Visit https://www.outranking.io/, start demo, or email [email protected] for plans.
Setup: Input keywords, create brief, done in 5-10 minutes.
Core Action: Generate drafts, optimize with SEO scores.
Manage: Edit, link, or collaborate via dashboard.
Enhance: Use analytics at https://app.outranking.io/, refine content.
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